Graphic Design Project Three


For project three we had to apply our brand identity guideline to dielines that we created by measuring the sizes of real life tea boxes. The project was to design three different types of tea boxes that could be used for different flavors. My tea flavors I chose were black tea, white tea, and chai tea. For me, having the experience of working in a grocery store and stacking shelves, I knew how important it was to be able to tell the brand from any side of the box. No matter how my product is placed on the shelf a consumer would be able to tell the brand as well as the flavor. The different flavors are displayed by the different colors of each box and the logo can be found on each side of the packaging. This is including the sides with the cooking instructions as well as the bar code because the pattern I created is the leaves in the logo just repeated in a different order.


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